The academic publishing world is, quite possibly, not the first thing that most people would think of when considering innovative technology. Nevertheless, it is this, very traditional, area which seems to be championing huge changes in the way that books are read.

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This has been a big year for e-book readers – thanks mainly to Amazon’s efforts. The Kindle 2 was launched in February of 2009, which is an improved version of the first Kindle, originally released in November 2007.

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Although the e-book reader market is relatively new, it has the potential for exponential growth in the near future. The Amazon Kindle family of readers has been the undisputed king of the hill up to now. The Kindle 2, released in February of 2009, and the large display DX model, launched in June of 2009, have had very little genuine competition and have dominated the market. Both the potential of the market in general, and its importance to Amazon in particular, can be seen by the fact that the Kindle is now Amazon’s number one selling product – bar none.

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There are currently a large number of manufacturers competing in the relatively, but exponentially expanding, e-book reader market. The high competition level is a strong signal that high growth can be expected in this sector. Consumers can expect to benefit from the high level of competition as manufacturers compete to offer higher specifications and lower prices.

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